Wednesday, March 18, 2015

New, streamlined 2-page AAM audit form coming

The Alliance for Audited Media has reached consensus on a simplified, two-page magazine report for U.S. and Canadian publications which it covers. The new rules take effect in the second half of 2015 (the actual reports will not be available until December 2015) and the AAM says it will present data in "a clearer and more concise format". Additional data will remain available in the Media Intelligence Center tab, including per-issue stats.  You can see the prototype here or view a video tutorial

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