Quote, unquote: Why tablet editions are down the list

"Why did people who are perfectly comfortable exploring articles on their laptop and watching videos on their phone never make the switch to perusing magazines on a tablet? The tablet edition of a magazine can be a beautiful collection of articles and images. But the printed edition can also entertain visitors, decorate a coffee table, or display's the owner's taste or passion. It is an object that can be clipped, shared, or collected. You'd better know what your customers want and how they use your products before creating a new, "improved" version."

-- D. Edward Tree, writing in "8 Lessons from the failure of digital magazines to revolutionize publishing".