St. Joseph Media to produce custom pub for Birks jewellers

Spring-Summer 2015 issue

St. Joseph Communications is launching a twice-annual custom publication in September with Birks Group Inc. called 1879 by Birks. That was the first year that Henry Birks opened a jewellery shop in Montreal. 

The new luxury publication will have a circulation of 150,000, of which 100,000 will be in Canada and 50,000 in the U.S. Copies will be distributed in 48  Birks and Mayors stores, mailed to best customers, distributed at cultural events (e.g. TIFF), inserted in selected copies of the Globe and Mail and distributed in hotels and private jet terminals in Florida. 

The content of the magazine will include information about Birks corporate social responsibility program, features about jewellery artisans, photo shoots of jewellery. design, travel and food stories and advertising from high end jewellery and timepiece brands carried by Birks as well as other external advertisers.

St. Joseph is responsible for all content and design as well as advertising sales and printing. The project team includes Maryam Sanati, editorial director special projects for Toronto Life, Nevien Azzam, director of integrated solutions for St. Joseph Media and Tralee Pearce, a former reporter and editor with the Globe and Mail.