Monday, July 06, 2015

Quote, unquote: On a traditional, transitional, magazine

"When I sold it, I told the new owner, 'Remember, SPIN is not a music magazine.' And he nearly fell off his seat, because he just spent $43.5 million buying what he thought was a music magazine. But SPIN was really a magazine for young people making the transition from adolescence to young adulthood.... Music has been the glue and the soundtrack, but it’s not the magazine. Those young people who read it for music also care about sex, relationships, the economy, politics, where they live, what they eat. It is about the things that interest the age group. Over time, it mutated to a very, very music-centric magazine and it stopped being an instigator of provocative social commentary."
-- Bob Guccione Jr., the founder of SPIN. He is returning as its guest editor as part of the 30th anniversary celebrations. He was speaking in a Q & A on Media Post, explaining why and how he wanted to shake things up at the, now, wholly online site.

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