Wednesday, August 12, 2015

The Kit beauty and fashion site launches weekly pop-up mag called The Kit Compact

The Kit, Torstar's beauty and fashion site, has step by step been building up a formidable array of print, tablet and online ways to reach readers, to become what it calls "Canada's 360-degree beauty and style leader". 

First (even before the Star bought it) it was a digital beauty magazine. Then it upgraded its website as a central hub, spread into fashion, created a new interactive app for tablets and smartphones and launched a weekly paper feature that is distributed in select copies of the Toronto Star and in papers in Montreal, Ottawa, Edmonton, Calgary and Vancouver as well as a French, south Asian and Chinese versions. 

Now it has launched a week pop-up magazine called The Kit Compact, distributed free in Toronto and on thekit.ca. All of which is available with The Star's weekly tablet edition that is distributed every Thursday. The pop-up is described this way:
"Smart, cool, a little cheeky, a lot thoughtful, The Kit Compact is plugged into what’s new in fashion, beauty, celebrity and pop culture. It encourages readers to share its content via aspirational photo shoots, cutting-edge trend features and highly curated city-specific shopping lists."

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