Wednesday, February 24, 2016

How to block those blockers

The burgeoning growth of ad blocking software on the internet is threatening magazines' revenue, there's no question about it. The industry is pushing back with some strategies and tools  to combat ad blockers and improve the effectiveness of online ads. Magazines Canada is offering a webinar on March 3 at 2 p.m. featuring Ben Barokas, the Founder and CEO of Sourcepoint Technologies. The webinar is moderated by Sharon McAuley, publisher, marketer & business consultant. There's no cost to attend, but spacesare limited. Registration:

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