Tuesday, May 31, 2016

Cottage Life contest lets readers
colour-their-own cover

Tapping into the current interest (craze?) for adult colouring books, Cottage Life magazine has created a contest the involves a colour-it-yourself cover contest. The tear-out page in the early summer 2016 issue (The Family Issue) is printed on uncoated paper stock. The contest is sponsored by advertiser Beaver Homes and Cottages. This is not the first contest idea for the magazine, but definitely its first colouring book. We imagine that their devoted readership will be able to stay within the lines.  
“Our early summer Family Issue is a great fit for this innovative, on-trend offering for our iconic print magazine,” said Michelle Kelly, Editor, Cottage Life magazine in a release. “Adult colouring books have become a phenomenon, attracting people of all ages looking to unplug from their day-to-day and what better place than the cottage to sit with your family and friends and engage in this relaxing and meditative activity.”
Readers of the print magazine will be encouraged to share their final creations on Instagram and Twitter with the hashtag #CottageLifeColours. A Cottage Life-led judging panel will select the best entry and will award the winner with a set of candles from Cottage Life’s own branded merchandise line-up, the Weekend Collection, available now at select retailers. The contest runs until July 18.

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