Tuesday, July 26, 2016

St. Joseph scoops two key players from ELLE Canada; Noreen Flanagan takes over at FASHION

St. Joseph Media has scooped two key executives from the TVA Group's ELLE Canada. magazine.

Noreen Flanagan, until now the editor in chief of ELLE Canada has been appointed editor in chief of FASHION magazine. She will be responsible for the brand across all platforms, including print, digital, social, video and branded events. 
Noreen Flanagan

Flanagan's tenure at ELLE Canada included being named editor of the year by the Canadian Society of Magazine Editors (CSME) and the title was also named magazine of the year for 2015. Among numerous innovative co-branded multi-platform initiatives reported in a release were ELLE Canada Closet and the first “shoppable videos” in the Canadian magazine market. She also launched the first live cover shoots, the first ELLE Canada drone fashion shoot and the first cover shot in virtual reality, all of which garnered international media attention.

Steven Kawalit is appointed to the role of digital director, women’s brands, overseeing  St. Joseph's portfolio of women’s brands across all digital and mobile platforms, 
including  FASHION, Men’s FASHION,
Steven Kawalit
Weddingbells, Mariage Québec, GLOW, Pure and Canadian Family. He had been digital director of ELLE Canada,  where he helped build a metrics-driven editorial team focused on using storytelling, digital analytics and emerging social trends as levers for audience growth. With over 10 years experience, he has conceptualized and implemented comprehensive online marketing programs for Microsoft, eBay, BMO and CapitalOne.

“We are delighted to welcome Noreen and Steven to St. Joseph Media. They will be integral to the transformation of our women’s brands, leveraging the insights and growth pioneered by Strategic Content Labs,” said Douglas Knight, president of St Joseph Media.

Both Noreen and Steve will report to Jacqueline Loch, vice-president & group publisher, women’s group (who herself only recently joined St. Joe's), and are starting with the company on August 8.



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