Tuesday, September 06, 2016

The thousand biggest U.S. newsstand titles saw 6.1% drop in sales in Q2 of 2016

The sales of single magazine copies in the U.S. proceeds apace, according to a story posted on MediaPost.
According to MagNet, in dollar terms, total magazine newsstand sales for the thousand biggest titles in the U.S. and Canada fell 6.1% from $571.2 million in the second quarter of 2015 to $536.3 million in the second quarter of 2016, while the number of units sold at newsstand tumbled 10.9% from 108.5 million to 96.6 million. 
For the year to date, total magazine sales fell 6.2% from $1.16 billion in the first half of 2015 to $1.09 billion in the first half of 2016. In terms of units, newsstand activity for the top thousand titles fell 10.8% from 220.4 million magazines sold to 196.7 million over the same period.
Weekly celebrity and women’s titles together dropped 14.3% in unit sales and 12% in dollar sales. Some categories -- in food and wine, games, puzzles and crosswords, recreation, lifestyle and science collectively saw total unit sales up 3% and dollar sales up 10%.

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