Quote, unquote: 50 years of Toronto Life and going strong

"We've become much smarter about how we measure the effectiveness of the content we produce,The data has shown that quick, cheap stories, online quizzes and other click bait doesn't sustain audience attention; feature-length stories, particularly stories that have a strong point-of-view or unusual access to its subject, have the greatest impact, produce the most engagement, and get shared on social media. This is how we keep readers coming back."

-- Toronto Life publisher Ken Hunt, channeling Michael Lewis's Moneyball, in a press release about the magazine's forthcoming 50th anniversary. Read in print by 890,000 people monthly – the magazine's highest measured audience since 2005 and a largest measured audience in Toronto.