Magazines Canada has released a new element called Canadian Magazine Mashup, part of its ongoing national magazine marketing campaign . It's the latest in a series of absurdist videos that started in July. (This one is about what you get when you cross a fashionista with fall foliage.)
"This campaign draws attention to homegrown stories; it speaks directly to the relationship between Canadian magazines and their audience," says Barbara Bates, executive director of circulation marketing for Magazines Canada in a release. "Each new campaign video and ad highlights the endless possibilities of imagination and engagement when you open a magazine."The theme is storytelling: The message is "When you dive into your favourite magazine, you might get lost," with two worlds colliding. Readers at a magazine stand each lose themselves in the pages of different Canadian magazines with hilarious results. The intention is to say that with hundreds of Canadian magazines to choose from, there is a title to match anyone's interest in stores now.