CCAB singles out and praises Canadian Business Journal for proving its website metrics

The Canadian Business Journal was singled out for praise by CCAB/BPA Worldwide for submitting to an audit of its website to prove independent verification of its data. 

"A BPA website audit provides advertisers assurance that the sites they choose to invest in deliver the traffic they claim," said Tim Peel, vice-president of BPA in a release. 

Such an audit (and the CBJ is the only business publication in Canada for which census traffic is measured), said Peel. The data, which measures unique browsers, page impressions, user sessions, unique browser frequency, page duration and user session duration, can be read in the BPA Reports Library.