BPA Worldwide, the circulation auditing agency, has announced some new rules that will apply to business and consumer publications and which were approved at its December 2016 meeting.
- All members may choose which issue they wish to have analyzed for the reporting period, but then must not change it for 36 months;
- Web traffic metrics are being tweaked, effective June 2017:
- Page Impressions will change to Page Views
- Unique Browsers will change to Users
- User Sessions will change to Sessions
- Average session duration reporting is mandatory
- Copies accessed or downloaded through 3rd party distribution companies shall be reported as “multi-title digital subscriptions.” Only unique recipients/users may be reported for each issue, multiple accesses or downloads of an issue by the same user shall be reported as one circulation unit.
- BPA rules require subscribers receive an alert from the publisher when their digital issue is available for download or viewing. The Board clarified the current rule to require a digital alert (email or mobile push notifications) be sent to the subscriber. Publications with a daily frequency do not require a digital alert.