Thursday, March 09, 2017

Mags Canada launches 2nd getaway contest to celebrate readership of Canadian magazines

Magazines Canada is launching its second Magazine Moment Genuine Canadian getaway contest inviting Canadians to celebrate reading their favourite Canadian magazines. There are three grand prizes worth up to $4,700 and five secondary prizes.The grand prizes include three night's accommodation in a Fairmont Hotel in the city of their choice, $1,500 travel spending money and a $500 Roots gift card.

The contest marks the 150th anniversary of Canada and is an extension of the Canadian Magazine Mashup series of promotional videos meant to speak to the unique experiences which derive from the diversity and range of Canadian magazine titles. 
“We wanted to create something that shows how much there is to discover at a Canadian magazine stand—there really is something there for everyone,” says Matthew Holmes, Magazines Canada CEO in a release. “Canadian Magazine Mashups showcase how our stories captivate and arrest us—take us to another place, and then bring us right back home,” agrees Annie Gabrielian of St. Joseph Media.
The industry association points out that 3 out of 4 Canadians read magazines regularly, spending an average of 49 minutes per issue.  

Prizing support is provided by Theatre Calgary, TELUS Spark, Round the Block Tours, FASHION Magazine, Province Apothecary, Champlain Restaurant, Cyclo Services, Canyon Sainte-Anne and Projet Vertical. The campaign is supported by the Ontario Media Development Corporation, and the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage as well as over 100 Canadian magazines—including Maclean’s, Canadian Living, Canadian Geographic and Cottage Life—through print, online promotion and social media. It includes retail promotions across Canada at Chapters, Gateway Newstands, Indigo, Presse Commerce, and independent retailers.

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