Amazon launches U.S.-only self-service digital sub marketplace

Amazon.com has started offering a self-service digital subscription marketplace, allowing publishers to reach Amazon customers and allowing the sale of introductory or free trials, monthly and annual pricing options for digital apps, websites or software. The service is only available to publishers with a business address in the United States. 

“Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited,” said Lovina McMurchy, general manager of Subscribe with Amazon. “Today, we’re excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers.” 

For a customer’s first year as a subscriber, the publisher receive 70% of each transactional amount increasing to 85% of each transactional amount after the first year.