Quote, unquote: Partnering with a disruptor
Airbnb is a travel disrupter, and with Airbnbmag, we will disrupt the travel-magazine category with a publication unlike any other on newsstands today. By partnering with Airbnb, we are able to serve their global community and provide readers with the most inspiring and most real-life travel stories, experiences and tips. The world of travel has changed. Technology has changed. People’s needs have changed. There is a new travel consumer whose needs and interests weren’t being served in the current media landscape.
-- Joanna Coles, chief content officer at Hearst, quoted on the company's website about the benefit they see of partnering with Airbnb on a new newsstand magazine.