Quote, unquote: Creating a premium reading experience

“The magazine is thicker, the quality of the paper is better, there are more pages. Print is very important to us and to our readers. We are declining in frequency, and increasing the number of digital articles, but we wanted to communicate that print is still a very important premium part of our offering.”

-- Adi Ignatius, editor-in-chief of Harvard Business Review, explaining in Folio: how the publication has decreased frequency, interspersed digital "Big Idea" specials in the intervening months. Fewer than a dozen readers cancelled as the result of the change.