Selling magazine articles one-by-one is the goal of startup

A recent startup based in Toronto called Cover Story has been created to sell magazine articles on a per-article basis. 

Launched last summer, the online micropayment platform now has about 150 articles available from four Canadian magazines, including Inroads Journal, A/J Alternatives Journal, Ecoparent  and Green Teacher. Registration is free, there are no subscriptions and there are many free articles. Paid ones start at 49 cents apiece. There are no set up costs to the magazine and revenues are shared as articles are sold. 

The founders of the platform are Aditya Chityala and Aswani Pulipakal, each finance professionals with MBA degrees from the Rotman School at the University of Toronto.