St. Joseph Media buys Totem custom publisher from Yellow Pages Ltd.

St. Joseph Media has bought Totem from Yellow Pages Ltd., and plans to roll it under its custom publishing division, Strategic Content Labs. Among the custom publications Totem produces are the quarterly CAA Magazine with combined readership of 4.5 million. Other Totem clients include  The Hockey News and The London Magazine. The company was founded in 2008 as Redwood Custom Communications, and  was for a time owned by TC Media and renamed Totem and sold  in 2008 to Yellow Pages in 2016. 

“We look forward to working with Totem and its clients to not only maintain the great level of service being provided, but to supplement it with the expanded capabilities available through Strategic Content Labs and St. Joseph’s complete range of business offerings,’’ said St. Joseph Media President Douglas Kelly.

Launched four years ago, Strategic Content Labs produces publications in the consumer products, travel, culture, association, university and college, and government sectors. Its clients have included Grey Goose, Greater Toronto Airport Authority, National Music Centre, University of Guelph and Heritage Canada.

St. Joseph Media’s stable of consumer brands includes Toronto Life and FASHION Magazine.