Venture carefully into the magazine business

The magazine business is fraught with pitfalls. Not for the faint of heart, the financially fragile or the naive. Just like sovereignty.

-- Lise Ravary, responding to a story in the Montreal Gazette that Martine Ouellet, the ex-Bloc Québécois leader, was planning to launch a magazine this fall to promote Quebec independence. Ravary based her comments on her long experience in the business (a longtime editor and executive with Rogers Consumer Publishing.) Some advice for Martine Ouellet about magazine publishing