Latest LNA data shows St. Joseph titles doing well

The latest Leading National Advertisers data (LNA) have been released and the last quarter has seen a mixture of results in terms of run-of-press (ROP) ad pages, according to a story published by Mastheadonline. Significant gains were posted by St. Joseph Media titles Wish, Toronto Life and Gardening Life.

Among the bigger gainers were

• Wish (50.4%)
  
• Toronto Life (43.1%)
• Gardening Life (25.8%)
  
• Explore (22.3%)
  
• Canadian Business (19.4%)
• Ontario Out of Doors (19.4%)
  
• Reader's Digest (17.6%)
• Chatelaine (10.3%)
• Châtelaine (10.4%)

Among the bigger decliners were

• Teen Tribute (-55.4%)
  
• Inside Entertainment (-41.7%)
• Madame (-36.2%)
  
• Star Inc. (-27.1%)
• Canadian Home & Country (-23.4%)
• Outdoor Canada (-22.2%)
  
• L'actualité (-20.9%)
• Movie Entertainment (-18%)
• Canadian Home Workshop (-17.4%)
• Décoration chez-soi (-15.8%)
• Report on Business (-15.1%)
• Homemaker's (-13.5%)
  

Canadian Home & Country enjoys bumper ad year in 2007

Canadian Home & Country has had a very good year according to Leading National Advertisers (LNA) data published by Mastheadonline (sub req'd). CH&C had a 26.1% bump in ROP ad pages. This, in a year when the largest consumer magazines saw the number of pages go up by 2.7%.

Among the biggest gainers were Toronto Life (up 25.6%), Madame and Western Sportsman (both up 22.7%)and Today's Parent (up 16.7%).

(LNA tracks the sales of 98 Canadian magazines and also reports on revenue, although this number (this year $732.5 million, up 4.9%) simply multiplies pages by the published rates, therefore not reflecting any discounts or premiums. )