Latest LNA data shows St. Joseph titles doing well

The latest Leading National Advertisers data (LNA) have been released and the last quarter has seen a mixture of results in terms of run-of-press (ROP) ad pages, according to a story published by Mastheadonline. Significant gains were posted by St. Joseph Media titles Wish, Toronto Life and Gardening Life.

Among the bigger gainers were

• Wish (50.4%)
  
• Toronto Life (43.1%)
• Gardening Life (25.8%)
  
• Explore (22.3%)
  
• Canadian Business (19.4%)
• Ontario Out of Doors (19.4%)
  
• Reader's Digest (17.6%)
• Chatelaine (10.3%)
• Châtelaine (10.4%)

Among the bigger decliners were

• Teen Tribute (-55.4%)
  
• Inside Entertainment (-41.7%)
• Madame (-36.2%)
  
• Star Inc. (-27.1%)
• Canadian Home & Country (-23.4%)
• Outdoor Canada (-22.2%)
  
• L'actualité (-20.9%)
• Movie Entertainment (-18%)
• Canadian Home Workshop (-17.4%)
• Décoration chez-soi (-15.8%)
• Report on Business (-15.1%)
• Homemaker's (-13.5%)