Publishers' outsourcing of pre-press steadily growing

It would seem that magazine publishers, at least in the U.S. (and probably in Canada) are moving steadily away from doing all of their own pre-press in-house. According to Folio: magazine's 2010 manufacturing and production trends research, the number of publishers doing it all themselves was 60% last year and only 51% this year. Complete outsourcing has stayed steady at about 17% of publishers.

Interestingly, the majority of respondents to the survey spent less than $5,000 on new technology last year and just 2% said they spent more than $200k.

Ad preflight portal has signed up 90 titles

More than 90 magazines have signed up for AdDirect™, Magazines Canada’s web-based magazine ad preflight and delivery portal, launched last month. The service, which was launched in July, automatically validates client PDF ad files against your own unique publishing specifications and instantly delivers them to you, print-ready, along with an automatic digital notification that the ad file is available.