MagNet conference registration now open

Registration is now open for MagNet 2018, the national industry conference April 25 and 26th at The Courtyard Toronto Downtown, 475 Yonge St, Toronto.

A complete program is live now at 
http://magnet.magazinescanada.ca/schedule/. 

Information about pricing: http://magnet.magazinescanada.ca/pricing/

New this year are "global intensives" with FIPP President James Hewes, what makes the BBC's Good Food brand so successful across platforms from publishing director Chris Kerwin, and MPA's President Linda Thomas Brooks talking about what makes magazines the most powerful medium for advertisers.

Especially for arts, literary and cultural magazines is the Arts & Literary Magazines Summit, a full-day deep dive into the inner workings of cultural magazine publishing from coast-to-coast. 

Magazines Canada is offering rebates for MagNet expenses to members in good standing that have annual circulation under 25,000, covering over 50% of travel costs and 50% of session fees. Bursaries are limited, so visit magazinescanada.ca/program/skills-rebates to apply now!

AMPA conference speakers lineup announced

Registration is now open for the Alberta Magazines Conference and awards, March 8 and 9 in Calgary. The lineup of speakers has been announced, including

• Jeremy Leslie, magCulture Studio UK
• Kate Lesniak, publisher, BitchMedia
• Amy Shellenbaum, online director, Popular Science
• Penny Caldwell, former Cottage Life editor and publisher
• Melanie Deziel, branded content consultant and speaker
• Chris Baylis, president, The Sponsorship Collective
• Anthony Licata, editorial director, Bonnier Lifestyle
• Todd Hirsch, chief economist, ATB Financial
• Brinda Luckoo, president, Inovva by Equisoft
• Mark Marhorsky, creative director, Texas Highways
• Paddy Harrington, founder, Frontier
• Louis Delone, president, Whippoorwill Advisors
• Devra Ferst, freelance writer and former editor at Tasting Table and Eater 

Early bird registration Thursday, February 15, 5 p.m. MST; regular registration Thursday March 1, 5 p.m. MST. Learn more

Celebrating help when and where it's needed; the Travelling Consultants Program

One of the most successful professional development ventures in the Canadian magazine sector is the longstanding Travelling Consultants Program from Magazines Canada. (Of course I'm biased since I've been one of those consultants many times over the years.) 

MC member magazines in good standing get to spend a day in their office with a seasoned industry professional, tuning up aspects of their business. It's free to Canada Council-funded members and it is a modest $350 fee for all other members. It happens every fall and this year's deadline for application is August 31. There are a limited number of consultations in this subsidized program, based on funding, and so it's first-come, first-served once funding is confirmed.

Alberta Magazines Conference opens registration

Registration is now open for the Alberta Magazines Conference and awards gala, March 16 and 17 and the Hyatt Regency hotel in Calgary. Early bird savings are available until Feb 23 and the deadline for gala tickets is March 9. Among the highlights noted in a recent release:

• Masterclasses: Long-time senior editor of th New Yorker, John Bennet, leads a discussion on how writers and editors can work in harmony; creative director Vanessa Wyse shows you how to improve infographics; publisher of San Francisco and Silcon Valley Paul Reulbach sheds light on new ways to increase revenue streams
• Alberta Magazine Awards Gala: The annual Alberta Magazine Awards program honours the best in the industry and gives the region's magazine professionals a chance to commend the work of their colleagues. Awards will be given out in 25 categories, recognizing innovation and creativity in the industry in the past year. Finalists will be announced in early February.
• Keynotes: Get an intimate look at John Bennet's 40-year career at the New Yorker, hear how Leo Jung and his team at The California Sunday Magazine get attention in today's world, and Innovation Media Consulting Group's Andrew Rolf presents the highlights of the 2017-18 Innovation in Magazine Media World Report 
• Breakout sessions: Hear from speakers like Carey Polis of Bon Appetit on content strategy, Bridget Williams of Food52 on building commerce, Haley Overland of Chatelaine on what social media can do for magazines, Jerrid Grimm of Pressboard on mastering native content, Jason Markusoff and Colin Campbell of Maclean's on building editorial packages and many more 
• Silent Auction: Bid on items in support of the Amber Webb-Bowermann Memorial Foundation, which provides financial assistance to emerging Western Canadian journalists and artists. Have something to donate? 

MagNet program released

The program for MagNet, the industry conference from April 25 to 28th in Toronto, has been released. Among highlights are 

• Jane Francisco, editor-in-chief of Good Housekeeping as the feature speaker in the MagNet Marquee on the evening of April 25 
• The Arts and Literary Summit on April 28, a day-long exploration of cultural industries
• Magazine Grands Prix, the inaugural awards on the evening of April 27 at the Four Seasons Hotel
• A potent lineup of speakers for both b2b and consumer publishing

Skill-building in the Chang School magazine and web publishing program

There's still time to sign up for one of the courses in the Chang School Magazine and Web Publishing program at Ryerson University. Courses are generally taught in the evenings* or online. The school is on the holiday break from today (Dec 22) until Jan 9, but registration is still available online. Don't be disappointed. Sign up now. 

• CDJN 113 — Magazine and Website Editing (13 evenings)
• Taught by Sydney Loney, this is one of the core courses for the M&WP certificate and an involving look at the process of creating a digital or print publication.
• CDJN 116 — Introduction to Magazine Design (13 evenings)
• Designer Dave Donald shows and tells how great-looking digital or print magazines get that way.
• CDJN 117 — Writing for Magazines and the Web (13 evenings)
• Diane Peters pilots participants through conceiving, focusing, pitching, researching, structuring, writing and revising both short and longer feature articles.
• CDJN 118 — Advanced Feature Writing (13 evenings)
• David Hayes leads a project-intensive course aimed at designed for serious students of magazine feature writing to further develop reporting and narrative skills.
• CDJN 120 — Magazine Fact-Checking and Research (7 evenings)
• Fact-checking is a key entry-level job in magazines and provides skills that work in any medium. Taught by Bernadette Kuncevicius.
• CDJN 121 — Magazine Packaging — Distance Education  (7 weeks)
• This course, taught by Jess Ross, focuses on packaging print and digital service journalism to delight readers and help them easily access what they need.
• CDJN 202 — Marketing and Circulation (7 evenings)
• Covers all systems and methods used to seek out and acquire readers in this vital contributor to a magazine's success. Taught by Darlene Storey.
• CDJN 204 — Layout Software for Magazine Editors (7 Saturday mornings*)
• Editors are expected to understand and use various aspects of the InDesign page layout program. Fast-paced, hands-on lab course on 7 Saturday mornings. 
• CDJN 205 — Magazine Production (13 evenings)
• This course helps today's magazine production professional, including the skills to publish on multiple platforms. Taught by Kim Latreille.
• CDJN 206 — Creating Website Editorial — Distance Education  (7 weeks)
• Chris Frey provides students with a valuable understanding of the most common strategic, logistical, and business-related challenges that come with producing great magazine websites.
• CDJN 207 — The Online Publishing Toolkit  (7 evenings)
• Graham F. Scott shows how to deliver content to readers whenever, wherever, and however they wish including such vital tools as content management systems, mobile apps, ad portals, and more.
• CDJN 208 — Ad Sales on the Web (7 evenings)
• Martin White shows how online advertising is priced, pitched, measured, designed, packaged and positioned against heavy-hitting competitors like Google

Publishers getting educated about their responsibilities under anti-spam legislation

As the New Year approaches, so does awareness of the expanding impact of the Canadian anti-spam legislation (CASL). Until now, the emphasis has been on direct marketers (in our case, publishers) that may contravene the legislation's prohibitions about using reader data without explicit permission. Come July 1, 2017, however, the law's reach will include the ability of individuals to sue people who send them messages without permission, the so-called "private right of action". 

In an effort to educate the industry about CASL, a seminar called “The Publishers’ Guide to CASL Compliance” is being offered on Wednesday, Nov 23 from 3:00 to 5 p.m. at the Toronto offices of Fasken Martineau DuMoulin, 333 Bay Street, Suite 2400. The seminar is presented by The Direct Marketing Association of Canada (and sponsored by Equisoft, Magazines Canada, CMC, CCAB, Alliance for Audited Media and Newspapers Canada.) The general admission fee is $75 ($50 sponsor/member rates.)                                                             

The presenting panel will be comprised of Derek Lackey, president of the Direct Marketing Association of Canada; Andrew Nunes of the privacy practice with Fasken Martineau DuMoulin; Adrienne Rutherford, media lawyer; and Vesna Moore, director of circulation & CASL compliance officer at Annex Business Media.

CSME seminar helps editors ready themselves for media and live appearances

The Canadian Society of Magazine Editors (CSME) is presenting a breakfast seminar on media training for editors, briefing them on how to deal with media appearances when the camera is running or they're up before a live audience. 

The event is November 24 8:30 to 10 a.m. for coffee and breakfast at Nespresso Boutique Bar, 159 Cumberland St. (in Yorkville), Toronto. $15 for members, $20 for non-members in advance (or $20 and $25 at the door)

Panellists are: 

• Annabelle Waugh, food consultant, recipe developer and food stylist
• Marci Ien, television host and Canadian media personality
• Erin McLaughlin, editor-in-chief of Style at Home magazine
• Michelle Kelly, editor at Cottage Life magazine

Twitter partners with Magawards for annual Winners' Circle event Nov. 16

The National Magazine Awards Foundation is partnering this year with Twitter Canada to present the Winners' Circle. It's an exclusive event for all National Magazine Awards and Digital Publishing Awards winners from 2016.

Jennifer Hollett, the new head of news and government at Twitter will be providing insider tips about how to grow your publication's Twitter presence, thinking beyond hashtags and how to integrate images, videos, live video, moments and more. 

The event is to be held Wed. November 16, 5:30 to 8:30 p.m. at Twitter headquarters, 901 King Street West, Suite 401 in Toronto. 

"After the Twitter Canada presentation, it’s time to mingle and network with your peers. We’ll be facilitating introductions between writers, artists, editors and art directors," said a release. "If you’re planning to attend and would like to have a chance to sit down with an award-winning writer/artist or an award-winning magazine/digital publication editor or art director, let us know: staff@magazine-awards.com."

Guests are requested to RSVP to staff@magazine-awards.com no later than November 11 and are encouraged to join the Facebook Event Page.

Related post: 

• Twitter Canada hires Jennifer Hollett to lead company’s news and government partnerships

MagsWest returns in Vancouver November 3 and 4 at UBC Robson Square

MagsWest returns, bigger than ever, November 3 and 4 and in a new location at UBC Robson Square, next to the Vancouver Art Gallery in downtown Vancouver. 

MagsWest 2016, presented by the Magazine Association of BC, includes 6 professional development sessions, 2 labs, 1 workshop, a couple of free Q&A/consultation sessions and a variety of great speakers.

The keynote is by Léonicka Valcius: "On Equity and Inclusion".  She is a Toronto-based publishing professional who advocates for equity and inclusion in Canadian publishing and literature. She is the founder of DiverseCanLit, a growing online resource for readers and writers from marginalized groups, and is the Festival of Literary Diversity’s Chair of Board of Directors. She has been a literary agency intern, a sales intern, and a children’s book buyer. Léonicka is currently a title analyst on the online and digital sales team at Penguin Random House Canada.

See the full lineup below.

Read more »

Applications open for Martin Wise Goodman Canadian Nieman Fellowship

Applications are now being accepted for the Martin Wise Goodman Canadian Nieman Fellowship at Harvard for the 2017-18 academic year. The Canadian fellowship is funded by the Martin Wise Goodman Trust in the name of the former president of the Toronto Star. 

Nieman fellowships are awarded to up to 12 American and 12 international journalists each year. One Canadian is eligible. 

The one-year sabbatical, covering tuition, stipend and medical expenses, is worth approximately $75,000; the Canadian award is made to a successful applicant every second year, joining with up to 24 mid-career journalists working in print, broadcast, digital and audiovisual media who receive one of the annual Niemans. 

All applicants for academic-year Nieman Fellowships, including freelancers, must be working journalists with at least five years of full-time media experience.   The fellowships are for two full semesters at Harvard, auditing classes at the university (and other universities, including MIT and Tufts) and taking part in seminars, master classes and conferences designed to strengthen their professional skills and leadsership capabilities. 

Applications by the individual journalist must be made by means of an online application portal. The deadline is January 6, 2017. 

Recent winners were Stephen Maher of the National Post, Laura-Julie Perrault of La Presse, David Skok of Global News and Jana Juginovic of CTV News. 

Tremonti talks interviewing skills for CSME event Oct. 5

The art of interviewing is the topic for the next event of the Canadian Society of Magazine Editors (CSME); ironically, a consummate interviewer -- Anna Maria Tremonti of CBC's The Current -- is also the interviewee.

"Tremonti is no stranger to tough questions. This time, she’s in the hot seat as we ask her how to combine preparation and spontaneity in an interview, how to dig deeper to get past on-message interviewees, and how to entertain and engage an audience."

The event starts 6 p.m. on Wednesday, October 5 at L’Espresso Bar Mercurio, 321 Bloor St West, Toronto. $15 for members, $20 for non-members in advance (or $20 and $25 at the door) including appetizers and two drinks. 

[photo: CBC]

MagsBC panel on inclusivity in magazine publishing to be part of WORD festival

The Magazine Association of BC will be hosting a panel called during the forthcoming WORD Vancouver festival about inclusiveness in magazine publishing. It is part of a larger initiative being spearheaded by MagsBC board member Natasha Sanders-Kay, the managing editor of subTerrain magazine.

The initiative aims to encourage public discourse surrounding marginalized communities and to provide real working strategies  for(magazine publishers to support, engage with,and include these communities [said a release]. This panel is the first of a  series of public engagements that will be(continued at MagsBC’s annual professional development conference MagsWest, November 3-4,2016 at UBC RobsonSquare.  

“Inclusive Magazine Publishing: Barriers and Strategies for Writers and Publishers” will be held at 3:40 p.m. on Sunday, September 25,2016, in The Lions tent outside the Vancouver Public Library Central Branch.

Broadcaster and(novelist Jen Sookfong Lee will moderate the panel, including

• Jónína Kirton, writer and editor at Room magazine, coordinator of the first National Indigenous Writers Conference, and member of the Aboriginal Writers Collective,West Coast chapter;  

• Chelene Knight,writer and managing editor at Room magazine;and 

•  Elee Kraljii Gardiner, writer and editor at Poetry Is Dead magazine, director of Thursdays Writing Collective,and founding member of the Canadian Women in the Literary Arts.

Learn invaluable magazine copy editing and polishing skills

Come and see me on Thursday 25th for the Chang School Open House. It's an opportunity to talk face-to-face about the courses that are available to you during the fall term (and in other terms). It's in the George Vari Engineering and Computing Centre, 245 Church Street, Toronto, ON.

A couple of the complementary courses you may want to enquire about are

• CDJN 122 — Advanced Magazine Editing  (7 weeks) It used to be called Substantive Editing and it is all about the effective editing of individual magazine articles in digital or print formats. It is designed to help writers grab readers' attention at the start and keep them reading to the end. The instructor is Donna Paris. Areas covered include assigning or acquiring manuscripts; tailoring content for specific readerships; coaching writers according to their individual strengths and weaknesses; editing for completeness and clarity; effective cutting and silken transitions; and use of imagery, anecdote, and a variety of voices and rhythms to make an article sing. A must for anyone planning to edit longer manuscripts - and a very useful course for anyone planning to write them. The course starts Thursday, 15 September. 

• CDJN 119 — Magazine Copy Editing (13 weeks) Bernadette Kuncevicius is one of the most experienced and knowledgeable editors in the business; she has earned her reputation for teaching people how to buff up someone else's prose (and, for that matter, your own) in print or web-based magazine editorial copy to ensure a high degree of clarity, consistency, and accuracy, as well as precise and appropriate use of language. After a magazine article has been substantively edited (see above), the copy editor attends to the finer details - checking grammar, punctuation, spelling, consistency of style, logic, and usage - and shepherds the article through the proofreading and production process. These "polishing" skills will be covered in this course, along with commonly used reference works, Canadian spelling, proofreader's marks, copy editing on computers, copy fitting, line editing, bias-free language, working with designed pages, and writing display copy. One lesson will be devoted to fact-checking.  The course starts Wednesday, 14 September.

Enrol now; don't delay.

For a complete list of the courses in the Magazine and Web Publishing program go to ryerson.ca/ce/magazine. 

Tune up and equip your Online Publishing Toolkit

Graham F. Scott is the deputy editor of Canadian Business magazine and is well-regarded for his course The Online Publishing Toolkit offered in the Mag and Web Publishing program in the Chang School at Ryerson University. Over 7 evenings starting Wednesday Sept 14 (sign up NOW) you'll learn about: 

• Content Management Systems and current trends in content strategy
• The uses—and misuses—of cloud technologies
• HTML5, CSS3, and current trends in web design
• Principles of search engine optimization, semantics, and accessibility
• Mobile sites, apps, and responsive design
• Marketing, analytics, and ad management
• Audience development strategies and social platforms
• The economics of digital publishing (there really are some!)

The major class assignment will be setting up your own web server space, installing Wordpress blogging software and integrating some 3rd pagy services. As Scott says "This course is not intended to make you a coding genius. Instead, we want to make sure you can talk knowledgably with your IT staff, developers, and web designers about your publication's needs and ambitions online."

http://cdjn.ca/207/

Learning opportunities in feature and non-fiction writing for magazines, print or digital

There are a couple of excellent night school writing courses available as part of the Chang School's Magazine and Web Publishing program at Ryerson University.They complement each other. |One is more or less a *prerequisite for the other. They start the week of September 12.**  

• Writing for Magazines and the Web (CDJN117) is intended for those with a serious interest in writing and selling non-fiction articles to print or online magazines or other communication venues, this is an introduction to the basics of conceiving, focusing, pitching, researching, structuring, writing and revising both short and longer feature articles. The instructor is Diane Peters
• Advanced Feature Writing (CDJN118) is designed for senior students of magazine feature writing, is intended to further develop your reporting and narrative writing skills. Instructor David Hayes pays particular attention to what is called “narrative nonfiction” (also known as “literary journalism” and often long form), which combines journalism’s attention to reporting and factual accuracy with many of the dramatic techniques of fiction. At its best, narrative nonfiction holds readers, entertaining them while simultaneously providing the depth and context necessary to understand complex issues and events, or capture the essence of a profile subject. (This is the default style for any of the larger-market magazines in the business.) 
• *Candidates for 118 should either have completed 117 or demonstrate experience by producing a portfolio of substantial feature work from magazines or newspapers. 

To see all of the courses offered in the fall term in the Magazine and Web Publishing program, go to ryerson.ca/ce/magazine.

**[Don't delay; some people are disappointed when courses they want don't run because we didn't realize they intended to enrol.]

MagNet returns to Toronto June 7

After a one-year hiatus (to make room last fall for the rare opportunity to host FIPP's world congress) the MagNet industry conference returns to Toronto June 7 - 9. The site and registration is open now (early bird rates close May 3.) The conference is co-hosted by Magazines Canada, CMC and the Canadian Society of Magazine Editors (CSME).

The event kicks off June 7 with the MagNet Marquee featuring Jay Lauf, the senior vice-president, co-president and publisher of Atlantic Media and Quartz, Among other national and international speakers are:

• Sree Sreenivasan, chief digital officer of the Metropolitan Museum of Art
• Gary Stephen Ross, president Gary Ross Consulting
• Ryan Dohm, CEO Brain Swell Media
• Kat Tancock, partner Tavanberg
• Curtis Gillespie, editor Eighteen Bridges
• Robert Rose, chief strategy officer, Content Marketing Institute
• Ken Hunt, publisher, Toronto Life
• Jess Ross, multiplatform content director, TVA
• Lianne George, editor in chief, Chatelaine

Webinar explores how Canadian magazine media brands are adapting to digital landscape

Magazines Canada is offering another of their ad webinar series on March 31 at 2 p.m.

The focus of  "Magazine Media Brands in the digital age" is how Canadian magazine media brands are adapting to the ever-evolving digital landscape. Representatives from Cottage Life, Today's Trucking and Chatelaine will present case studies across both print and digital platforms., discussing strategies about working with agencies and advertisers, as well as lessons learned. The free webinar (capacity is limited) is designed for those in sales, editorial, media planning and publishing.

Panelists are:

• Haley Overland, Senior Editor, Social Media,Chatelaine 
• Dan Robinson, Director, Digital Marketing, Newcom (Today's Trucking)
• Sue Haas, Director, Digital Media Operations, Cottage Life
• Moderator: Sharon McAuley

CSME event briefs about best free online tools

The Canadian Society of Magazine Editors (CSME) is having one of its occasional events on February 3; this time talking about the best free online tools that will save editors money and time and drive engagement with readers. Presenters will be Lauren Reyes-Grange, Digital Engagement Manager at Maverick, an integrated marketing communications agency that’s as smart as it is bold, and Graham Scott, a self-described “media geek” and Deputy Editor for Canadian Business. 

Wednesday, February 3, 2016, 8:30 a.m. to 10 a.m., Nespresso Boutique Bar, 159 Cumberland St. (in Yorkville), Toronto. Cost: $15 for members, $20 for non-members (or $20 and $25 at the door)

Magazine professional development opportunities at Ryerson's Chang School

There are a number of exciting learning opportunities available in the winter term of the Magazine and Web Publishing program at Ryerson University's Chang School. [Disclosure: I teach in the program.] 

NOTE: Registration is open now and it's important not to leave it until the last moment, risking disappointment. 

• CDJN 113 — Magazine and Website Editing deals with print and online skills in a focussed workshop environment. Drilling down into the editorial process, class members working in small groups get to use their skills and imagination in creating a plan for a digital or print magazine. 13 evenings, starting Jan 18. 
• CDJN 116 — Introduction to Magazine Design is a course that explores and analyzes how and why successful online and print magazines look the way they do. Not a design course, but rather an overview of typography, grids and formats; the anatomy of a magazine; developing design concepts and particularly the cover; working out a map; and the aesthetics and technical considerations of creating magazines that work for the reader. 13 evenings, starts 19 January.
• CDJN 117 — Writing for Magazines and the Web. If you're serious about writing and selling articles for online or print magazines, this is the introduction that deals with conceiving, focusing, pitching, researching, structuring, writing and revising both short and longer feature articles. 13 evenings, starting Jan 20. (A prerequisite for 118)
• CDJN 118 — Advanced Feature Writing The course emphasizes what is called literary journalism, which combines journalism's concern for solid reporting and factual accuracy with many of the dramatic techniques of fiction. At its best, this kind of feature writing holds readers' interest, entertaining them while simultaneously providing the depth and context necessary to understand complex issues and events or capture the essence of a profile subject. There will be short writing assignments as well as one longer feature. 13 evenings starting Jan 21.
• CDJN 120 — Magazine Fact-Checking and Research In the magazine business, fact-checking is a key entry-level job, a way for aspiring writers or editors to learn how a magazine works and how professional writers put together a story, and to develop relationships with editors that can lead to assignments or jobs. For writers, the more they know about what happens to an article in fact-checking, the better prepared they'll be to provide what editors want. 7 evenings, starting Jan 19.
• CDJN 121 — Magazine Packaging The course looks at planning and assigning a story package for online and print: websites and tablets; editing stories destined for packages; and working with art directors and digital producers to create packages. A variety of types of stories will be discussed and provided by both the instructor and the students, from long features to visual stories to instructional pieces to words-and-pictures infographics. Students are encouraged to think of magazines as both print and digital products. ONLINE CLASS (Distance Ed.) 7 weeks, starting Jan 18.
• CDJN 202 — Magazine Marketing and Circulation Selling of magazines themselves, rather than than their advertising pages currently offers more potential for revenue growth - and more career opportunities - than any other area of magazine publishing. This course focuses on marketing magazines to readers, covering all systems and methods that successful circulation marketing employs. 7 evenings, starts Jan 20.
• CDJN 204 — Layout Software for Magazine Editors  Many editors are expected to have some knowledge of the Adobe InDesign page layout program used to edit and format text, place artwork, create page layouts and organize editorial production and copy flow. This course provides the basics of the InDesign program that editors most need to know. Instruction is fast-paced, hands-on, and is taught in a Macintosh computer lab. 7 Saturdays mornings 11 a.m. - 2 p.m. Starts Jan 23.
• CDJN 205 — Magazine Production In addition to the fundamentals of print production, this course includes the basics of multi-purposing text and pictures for today's digital magazine realities. Acquire the skills to publish on multiple platforms, gain an overview of current magazine production practices, including how magazines are printed and bound, and about how to schedule, budget and track magazine production for all formats; about ad portals, pre-media, printing process, and quality control. 13 evenings, starting Jan 19.
• CDJN 207 — The Online Publishing Toolkit The Online Publishing Toolkit is aimed at magazine professionals who want a general introduction to the technologies underlying digital publishing today. This course is not intended to make you a coding genius. Instead, to make sure you can talk knowledgeably with your IT staff, developers, and web designers about your publication's needs and ambitions online. Whether you’re in editorial, design, or publishing, learn to fully contribute to your magazines’ digital projects.Find out how to deliver content to readers whenever, wherever, and however they wish, with such vital tools as content management systems, mobile apps, "the cloud," digital versions and mobile editions, social media, micro sites, analytics, ad portals, and more. 7 evenings starting Jan 20.
• CDJN 208 — Ad Sales on the Web Ad sales in the digital age requires traditional persuasive skills, but operating in a whole new world of design, accountability, and instant measurement. Digital delivery is a big part of the future of magazine publishing. Become familiar with the ways online advertising is priced, pitched, measured, designed, and packaged. Learn about rich text, standard ad formats and pricing, positioning your publication against such heavy-hitting competitors as Google, and exercising your creativity to meet online advertisers' needs. Understand the metrics that matter most to advertisers and agencies and how to package and deliver them. 7 evenings, starting Jan 21.