Monday, November 21, 2016

Publishers getting educated about their responsibilities under anti-spam legislation

As the New Year approaches, so does awareness of the expanding impact of the Canadian anti-spam legislation (CASL). Until now, the emphasis has been on direct marketers (in our case, publishers) that may contravene the legislation's prohibitions about using reader data without explicit permission. Come July 1, 2017, however, the law's reach will include the ability of individuals to sue people who send them messages without permission, the so-called "private right of action". 
In an effort to educate the industry about CASL, a seminar called “The Publishers’ Guide to CASL Compliance” is being offered on Wednesday, Nov 23 from 3:00 to 5 p.m. at the Toronto offices of Fasken Martineau DuMoulin, 333 Bay Street, Suite 2400. The seminar is presented by The Direct Marketing Association of Canada (and sponsored by Equisoft, Magazines Canada, CMC, CCAB, Alliance for Audited Media and Newspapers Canada.) The general admission fee is $75 ($50 sponsor/member rates.)                                                             
The presenting panel will be comprised of Derek Lackey, president of the Direct Marketing Association of Canada; Andrew Nunes of the privacy practice with Fasken Martineau DuMoulin; Adrienne Rutherford, media lawyer; and Vesna Moore, director of circulation & CASL compliance officer at Annex Business Media.

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