Wednesday, August 31, 2005

PAP reprieve

Minister of Canadian Heritage Liza Frulla today announced her department will put off a $4 million reduction in the Publications Assistance Program until 2006 in order "to enable Canadian publishers to complete reconfiguring their business plans in anticipation of the previously announced reductions."

The Publications Assistance Program subsidizes the mailing costs of Canadian magazines. So the industry will continue to receive $49.4 million for another year. PAP today is only half what it was a few years ago. The announcement means that
lobbying by Magazines Canada and the Canadian Business Press has paid off, but it is only a reprieve, not a solution.


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