Reading the tea leaves...

A friend recently pointed out an interesting sentence in the press release by St. Joe's Chairman Tony Gagliano, announcing Donna Clark's hire. Boldface added:

St. Joseph Media recently moved into state-of-the-art offices in the Queen Richmond Centre. From there, it is focusing on enhancing existing brands and launching and/or acquiring new ones; creating dynamic online brands; and funding and supporting the growth of paid circulation.

Could it be that the emphasis on "paid" circulation was a sidelong reference to Greg MacNeil, who left as President, and who has been known for years as a champion of controlled circulation with Elm Street, Homemaker's, Recipes Only, Saturday Night and so on...