Thursday, May 31, 2007

Canada Wide Media's Granville magazine launch was done on a shoestring

Canada Wide Media Ltd. managed to launch its quarterly city glossy Granville last week on a shoestring. According to a story in the Vancouver Sun by Malcolm Parry (aside: Parry was editor of Vancouver magazine back in the '80s) the startup costs were a mere $130,000 and the first issue had $78,000 worth of ads in 72 pages. Canada Wide president Peter Legge says that the second issue should sell $100,000, which is break-even. The magazine estimates an audience of 25,000 and a full page, four-colour ad costs $3,400.

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Anonymous Anonymous said...

$130,000 is a shoestring?

are you on f*#king DRUGS?

$1,300 is a shoestring, not $130,000.

6:16 am  
Blogger D. B. Scott said...

No need to be abusive. Launching a magazine like this with $130,000 is exceedingly modest money. Launching a city magazine, even a quarterly, could normally be expected to cost 10 times that.

9:31 am  

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