Quote, unquote: "well-knownness"

"Rather than actually being co-operative, or transparent or responsive, they're instead measured solely by whether or not they are seen that way. It ultimately (is) an outfit to enhance their celebrity, and to solely make themselves more well-known for their well-knownness."

-- Janelle Hutchinson, who presented on her master's thesis topic at the 2007 Congress of the Humanities and Social Sciences on Monday. Hutchinson is studying the Maclean's university rankings -- an annual publication that has ranked Canada's universities against each another for 16 years.