![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSnE0BVv5jD-FtfszotGr1QRZR1njsUo4M0sIDj0b2ockXwsvktW3AZ7bhYnaF33eYs8RPKvq9kLx_HzUDvq2t4JkPLQHgNBRqWHUO0_sebdVZi87BK654_JySmJ2DI6ejqGRw/s320/georgelois_vid.jpg)
Recently,
Esquire magazine
published a battery driven "electronic" cover that caused some buzz, but only a few ripples in the business. Now, legendary
Esquire art director George Lois (1962-72) has waded in with a
video interview with
Ad Age, decrying the "silly gimmick".
1 Comments:
Here an amusing short video labeled “I couldn't resist ripping apart the Esquire cover to peek at the tech.... so here's a video of it in action, and how it works underneath all that paper!”
http://vimeo.com/1783461
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