Friday, October 24, 2008

Former Esquire cover guru decries electronic cover "gimmick"

Recently, Esquire magazine published a battery driven "electronic" cover that caused some buzz, but only a few ripples in the business. Now, legendary Esquire art director George Lois (1962-72) has waded in with a video interview with Ad Age, decrying the "silly gimmick".


Blogger Thad McIlroy said...

Here an amusing short video labeled “I couldn't resist ripping apart the Esquire cover to peek at the tech.... so here's a video of it in action, and how it works underneath all that paper!”

5:43 pm  

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