The erosion of editorial cover integrity proceeds apace: this time, perhaps emboldened by the Esquire venture into cover "flapvertising" that, at least, had to be opened, ESPN magazine has gone a step forward with an advertising flap that virtually obscures the cover, according to a story in Portfolio.com. Once again, it seems an offence to the spirit and letter of the American Society of Magazine Editors guidelines.
- Ads creep onto magazine covers
- Is Esquire leading the way down the slippery slope?
- "Flapvertising" debuts at Esquire