The existence of Magazines Week is reason enough to celebrate
In many cases, our Canadian colleagues are talking of issues ranging from single copy circulation to management, design, markeing, digital publishing and such. In some cases, we're going to hear American experts tell us what to do, or at least what they're doing.
It's an intense, fact-filled, opinion-filled week and many publishers, editors and other magazine people come away from it immersed in ideas for making their businesses better or doing their jobs better. That, in fact, is what professional development events like these are all about -- the pursuit of excellence.
The whole week is full of the measures of that excellence, starting with the KRW Awards for b2b magazines, the Harvey Southam award for lifetime achievement, continuing with the Circulation Management Association's marketer of the year and the Magazines Canada national and regional volunteers of the year, capped with the National Magazine Awards, where the creators of our magazines' content are honoured for their work and where we honour fleeting and lifetime achievements.
What questions will people be asking in the corridors and the reception areas and the coffee rooms and bars? Here's my guesses:
- Who's in trouble because of the recessionary downturn in advertising?
- Are we through the worst of it?
- What's working for you? How are you doing?
- What is Heritage up to and how will the Canada Periodical Fund shake out?
- What are the successful models for digital publishing? Are there any?
- What about that Canadian Writers Group and will it bring rates up?
- Where can I get a good martini?
Which by itself is something to celebrate.