Porftolio magazine's website gets new lease on life

Portofolio magazine was folded last month and most of the print staff and the staff of the well-regarded online site portfolio.com were let go. That seemed an end of it. But Mediaweek reports that the web site will get a new life as a part of American City Business Journals’ online division Bizjournals, a unit of parent company Advance Publications.

“At the time of the announcement, we knew we had a good asset in the digital property,” said David Carey, a group president at Condé Nast. “The question was, where would be best to operate it, because we needed to replace all the content produced by the Portfolio team.”

Bizjournals, the umbrella site for ACBJ’s 40 local business publications will continue to share content with other Condé Nast Web sites. The basic look, feel and tone will stay the same, according to Carey.