Friday, November 20, 2009

How after-deadline, after publication video augments Canadian Geographic story

Canadian Geographic managing editor Dan Rubinstein has told us of a video initiative that demonstrates how the web can really augment a print product after its deadline.
There’s an article about the re-introduction of the black-footed ferret, which was gone from the Canadian wild for 70 years and once thought to be globally extinct. The story’s final paragraph is about the Oct. 2 release of the ferrets in Saskatchewan’s Grasslands National Park — too late in magazine time for the story to include many details — but we’ve made a two and a half minute film using footage supplied by Parks Canada and a studio voice-over here in Ottawa that shows people what happened that day. I think it’s a perfect example of how the web can augment what print magazines do well.



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