Canadian Family magazine partners with grocery distributors for its food awards

St. Joseph Media's Canadian Family magazine is partnering with the Canadian Council of Grocery Distributors’ (CCGD) in an advertising program to help promote new food products called the Canadian Family Food Awards, which are to be launched in April 2010.

The partnership integrates two national grocery programs – the Canadian Grand Prix New Product Awards and the Canadian Family Food Awards, with cross promotion, logo integration and joint communication campaigns, [it was announced in a release].

“This partnership places the Canadian Family Food Awards in front of the grocery and foodservice industry, and positions the Canadian Grand Prix New Product Awards front and centre with consumers,” said Carina Cassidy, Publisher, Canadian Family. “While we have been thrilled with the success of the Canadian Family Food Awards, we recognized that there was a larger opportunity to provide our readers with exposure to the best new products on the market.”