Monday, July 26, 2010

Quote, unquote: On seeking a balanced
revenue stream

“Our DNA at Condé Nast is content in how we start the cultural conversation in everything we do. We are now going to get organized to develop our content and our brands in a way that starts with the foundation of the magazine but also extends into other platforms and in a way that develops a more balanced revenue stream for us.”
-- Bob Sauerberg, the new president of Condé Nast, on the strategy he'll be pursing as the company escalates its research and development to make money from consumers online, consumers who value the content of the company's brands. (Sauerberg is said to have won the job with his passion for putting consumers, not advertisers, at the centre of the company's strategy.) []



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