Monday, August 23, 2010

Senior media managers submit their own problems as case studies to high-end education program

An intensive three-day program launched last year for senior magazine media managers is being enhanced this year with the addition of high profile guest panellists and the opportunity for participants to submit their own magazines' information as living case studies. 
The Media Management Executive Educations Program (MMEEP) is jointly produced by the Canadian Journalism Foundation and the Rotman School of Management at the University of Toronto. It is said to be the  first program of its kind in Canada. The event costs $3,500 and will take place October 15 - 17, with a registration deadline of September 30. 
This year, it has been announced that guest faculty and experts-in-residence will include Richard Siklos, a Los Angeles-based columnist, reporter and former editor-at-large at Fortune magazine; Chrystia Freeland, the global editor-at-large at Thomson Reuters; and Jonathan Goodman, a senior partner of the Monitor Group business consulting firm. Additional guest speakers will be announced in coming weeks.
(MMEEP was launched after John Macfarlane, editor of The Walrus and chair of the CJF’s board of directors, approached the Rotman School, observing that journalists are often promoted to managerial positions without substantial business training and education.)



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