Rogers's Sweetspot.ca spawns DailySqueeze, a health and fitness site

For "healthy, hip women"

Sweetspot.ca, the Rogers Publishing online lifestyle site for fashion, food, decor and motherhood is spinning off a new site called DailySqueeze.ca, for "healthy, hip women". In doing so it is going straight at other online health and fitness sites such as BestHealth.ca BestHealthmag.ca from Reader's Digest.

"DailySqueeze.ca will be Canada’s one-stop destination for the latest workouts, super-foods, eco-chic products, recipes, fitness gear and more. The new publication has been brought to life by Joanna Track, founder of Sweetspot.ca in partnership with Rogers Digital Media." said a release.“We’ve brought Canada a taste of the sweet life, and now we’re sharing a slice of the healthy life, too.”

DailySqueeze readers can sign up for a "squeeze-scoop" weekly newsletter, covering national and Toronto-specific coverage (other city-specific content is in the works).