Magazines Canada is now launching its 6th annual "Buy 2, Get 1 Free" subscription campaign. The campaign differs from earlier versions:
- The campaign mail drops via addressed admail, polybag outserts, print ads, search engine marketing, e-mail and online promos and social networking will now go out in two tranches -- one in November for gift-giving season, one in January -- for a total of 500,000 pieces.
- This year the deal also offers digital subscriptions
Last year, the program signed up 14,626 subscriptions, an increase of 89% over the previous year. 191 titles took part.