Monday, April 25, 2011

Quote, unquote: the fall of the perfect marriage of image and word

"A year or so before he died, Jay Chiat, who did as much as anyone to make television the coolest advertising medium, was baiting me about the hopelessness of magazines. He argued that the problem with magazine people is that they all really wanted to be movie and television people and so had turned magazines into a swamp of images, which made it impossible to have an ad stand out. We’d out-huckstered the hucksters.
And then the Internet—where we cool boys went, creating a vastly deeper swamp of image and distraction."
-- Michael Wolff, the editor of Adweek, lamenting the fact that advertising copywriters and art directors fell out of love with magazines, the result of editors' own decisions.



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