Tuesday, April 19, 2011

Quote, unquote: Better than crappy,
that's our motto

"All we're doing is going to the marketplace and saying, ‘You were OK with a crappy product, now how can you not be even more enthusiastic about an obviously better product?'"
-- Michael Wolff, editorial director of the relaunched Adweek magazine (which subsumes Brandweek and Mediaweek), quoted in a story from Folio:



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