Quote, unquote: Better than crappy, that's our motto

"All we're doing is going to the marketplace and saying, ‘You were OK with a crappy product, now how can you not be even more enthusiastic about an obviously better product?'"

-- Michael Wolff, editorial director of the relaunched Adweek magazine (which subsumes Brandweek and Mediaweek), quoted in a story from Folio: