Friday, February 15, 2013

Reader's Digest Canada imports idea to launch Taste of Home Canada magazine

Reader's Digest Canada is launching a new food and entertaining magazine called Taste of Home Canada. It is a Canadianized version of Taste of Home, a U.S. brand that it says is the world's largest food publication, with 3.2 million circulation. The U.S. version already had 75,000 circulation in Canada. 

The magazine, in both French and English and produced out of the company's Montreal offices, will be published quarterly and its Summer 2013 issue will be on newsstands June 3. A 4-issue subscription will be $17.97. 

Each 120-page issue will have more than 100 recipes from Canadian home cooks, who are being asked to submit their best-loved recipes and cooking secrets to be eligible to win $500 and be featured in an upcoming issue. All recipes will be tested and curated in Canadian test kitchens. 
"Taste of Home Canada will be filled with recipes featuring familiar, everyday ingredients, beautiful photos and easy-to-follow instructions," said Robert Goyette, editor-in-chief, Reader's Digest Magazines. "The publication is completely unique in its nature, featuring recipes that have been submitted by - and for - Canadian home cooks, filling an otherwise empty niche in the market across the country - a formula which has been successful for the U.S. edition."
In a way, the magazine is similar to other RDC publications that rely on reader-submitted content, such as Our Canada


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