Tuesday, July 23, 2013

Quote, unquote: Magazines are positioned to thrive

"It might be trendy to argue that digital is the final nail in the magazine industry’s coffin, but it’s also dead wrong. If any medium is well positioned to thrive across platforms, devices and formats, it’s this one. Core to our DNA are brands that are both trusted and enduring. Magazines, unlike other media, have brand equity that is built from a unique convergence of content and community around the specific interests and passions of consumers." 
-- Mary Berner, president and CEO of the Association of Magazine Media (MPA) writing in MediaDailyNews



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