Friday, July 12, 2013

The title "publisher" is so yesterday, says British publishing firm

The British publishing company Future is doing away with the title "publisher" as being outmoded, not reflecting what such product leaders are expected to do now. 
“Our business leaders have a far broader remit to drive audience and revenue growth across a full range of platforms and touch points – including events, video, ecommerce and mobile," says CEO Mark Wood [in a story in Press Gazette.] “Future’s business model has changed at speed – and will continue to do so. We are recognised as an international leader in tablet publishing, we’ve delivered 46 per cent growth year-on-year in global unique users and digital advertising now represents more than 57 per cent of total advertising revenue."
The bosses in the new management structure are called "head" (e.g. head of games). Future publishes both print and digital special interest magazines, such as Total Film, Classic Rock, Official Nintendo magazine, PhotoPlus, Windows 8: The Official Magazine,  T3, Fast Bikes, Guitarist, Cross Stitcher, Cycling Plus and Guitarist

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