Wednesday, July 10, 2013

Rogers tops 1 million replica app downloads for its 22 magazine titles

Rogers Media magazine titles crested a digital landmark recently when it topped 1 million tablet replica app downloads for its titles. (This does not include downloads of Rogers Publishing standalone apps for tablets and smartphones.) 

The company said in a release that it is the more tablet apps than any other Canadian publisher and was the first major magazine publisher to have every one of its consumer publications on iPad, Android and Blackberry -- including well-known brands such as Chatelaine, Maclean's, Sportsnet, FLARE and HELLO! Canada and several of its business to business titles.
"The last few years have seen revolutionary change, innovation and digital growth within the publishing industry. From the start of this digital evolution, we have worked to deliver our premium branded content to our audiences on their preferred platform. Our successes—on the tablet, as indicated by the million downloads, and on other platforms—demonstrate that we are ahead of the curve in giving our audiences what they want," said Ryan Trotman, digital publisher, Rogers Digital Media.
Maclean's was the first major consumer magazine in Canada to create a tablet edition, in December 2010 and now it has 22 publications on tablet, reaching 1.3 million unduplicated, unique visitors each month.
Among Rogers standalone publishing apps, the Chatelaine 10-Minute Fitness app has reached #1 in 31 countries (including Canada and many European and Asian nations) in the highly competitive fitness and health app category. On iTunes in Canada, it also reached #14 overall (competing against all apps). Launched in May 2013, it was downloaded 50,000 times in its first month.

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