Thursday, December 05, 2013

Anti-spam legislation going ahead in July, without addressing some industry concerns

Canada's anti-spam legislation (CASL) will be enacted July 2014 and Magazines Canada is telling its members that there are many issues that various industry groups have not been able to resolve and which remain challenging. 
We recommend reading Barry Sookman's  point of view. He is a been a member and advisor to the national CASL business coalition in which Magazines Canada is an active member. We recommend that individuals in magazine media companies responsible for these matters take a careful look immediately.  This is NOT PIPEDA plus.
For instance, the new legislation will worry publishers and circulators particularly when it comes to customers or potential customers being required to specifically "opt in" rather than presuming they agree to the use of their names to be sent commercial messages, such as direct mail (in other countries such as Australia and New Zealand, this is sometimes called "inferred consent".)



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