Wednesday, October 22, 2014

Martha Stewart titles outsource sales, circ and production to Meredith Corporation

Beginning November 1, Meredith Corporation will be handling all the sales, marketing, circulation, production and other non-editorial functions of Martha Stewart Living and Martha Stewart Weddings (and associated web properties) in Canada  under a 10 year licensing agreement with Martha Stewart Living Omnimedia. Editorial for both books will continue to be done by the MSLO team.

Meredith chair and CEO Stephen M. Lacy described the deal, which applies to Canada and the U.S., as a "winning arrangement" that will be invisible to the consumer.

The deal packages the MSLO brands with Meredith's leading titles, including Better Homes and Gardens, Parents, Allrecipes and Traditional Home, giving a potential audience and advertising reach of more than 100 million unduplicated American women, and a digital reach of more than 65 million unduplicated monthly unique visitors. In a Meredith release, Meredith National Media Group president Tom Harty said
 "We believe it will be very appealing to clients and agencies alike, and expose Martha Stewart Living and Martha Stewart Weddings to a wider consumer audience."



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