Martha Stewart titles outsource sales, circ and production to Meredith Corporation
Meredith chair and CEO Stephen M. Lacy described the deal, which applies to Canada and the U.S., as a "winning arrangement" that will be invisible to the consumer.
The deal packages the MSLO brands with Meredith's leading titles, including Better Homes and Gardens, Parents, Allrecipes and Traditional Home, giving a potential audience and advertising reach of more than 100 million unduplicated American women, and a digital reach of more than 65 million unduplicated monthly unique visitors. In a Meredith release, Meredith National Media Group president Tom Harty said
"We believe it will be very appealing to clients and agencies alike, and expose Martha Stewart Living and Martha Stewart Weddings to a wider consumer audience."
Labels: outsourcing
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