[sponsored content] Most of Canada’s most successful magazines do service journalism – how-to information that readers can use in their everyday lives. Well-packaged service stories effortlessly inform and entertain readers, and make magazine brands a must-have, and so editors who can package service journalism for multiple platforms have an edge in today’s editorial department.
For several years, the Magazine and Web Publishing program at the Chang School Ryerson University in Toronto has offered a night school classroom course on Magazine Packaging. Then we launched a distance education version so editors and writers anywhere in Canada can take the 7-week course at their own pace and in the comfort of their own home or office. (All that’s needed is a computer and internet access.) Now, because of student demand, we have added an extra online course, starting January 12, 2015.
Jessica Ross, Tablet Publishing Manager at TC Media, will take students through a set of lessons, examples, discussions and exercises, after which students will be practiced in concepting and assigning multiplatform service journalism. From features to flow charts, timelines, Q&As to quote collections, this course will prepare students to approach editorial planning with variety, pacing and reader engagement in mind.Fee: $370.80