Wednesday, March 25, 2015

Total audience for U.S. consumer magazines up 12.6% last year

92.8 million gross audience
Gross audience for U.S. consumer magazines  - total print and online - increased 12.6% between February 2014 and February 2015, according to figures released by the MPA -- The Association of Magazine Media. Audience growth was driven largely by increases in the total video audience, which rose 18.7%, and magazines’ mobile audience, which soared 78% compared to the year before, according to a story  in MediaDailyNews. Mobile readers increased from 14% of total audience to 22%.
The list of magazines with the biggest gross audiences was led by ESPN The Magazine, with a gross audience of 92.8 million in February 2015, due to its combination of Web (25.4 million), mobile (40.3 million), and video (11.8 million) audiences. In second place was People at 85 million. With a strong performance across digital channels, it also boasted a print audience of 44 million.  
Better Homes and Gardens came in at third place with a gross audience of 49.1 million. Forbes was in fourth place with a gross audience of 45.7 million, followed by Time at 44.8 million and AARP at 44.4 million.

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