Wednesday, June 10, 2015

Quote, unquote: On first class digital and
reinvented print

"The familiar options for magazine publishers involve what one media buyer described as “trying to change the tyres while they’re doing 100mph”. They include the simple question of whether or not to use print as a content marketing ancillary for what becomes primarily a digital business. New York shows that – for some distinctive, high-value magazines which can keep their nerve – there really is the option of developing first-class digital media while also reinventing and reinforcing print."
-- From "Start spreading the news: New York fights back" in Flashes and Flames



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